Women in Media
Awards Night 2015
NowCrowd was asked to add a fun, social element to one of media's most prestigious awards ceremonies. Guests were directed to a custom branded NowInsta area, where easels displayed the simple photo printing process.
Every time a guest shared their photo on Instagram with the hashtag #btwim, they would receive a printed copy complete with event branding. All they had to do was collect from the NowInsta station.
A competition was ran simultaneously to promote new freshly launched NowInsta product. Attendees at the Women in Media Awards night were encouraged to add the hashtag #takeitpersonally with a 5 word description about their photo, in order to win a free NowInsta for their next event! Results were announced 10 days later on Instagram.
SERVICE: NowInsta
SETUP
THE PHOTO GALLERY
THE RESULTS
During the networking times, over 100 guests shared their photos on Instagram with hundreds of photo being printed. The most loved photo has a whopping 2,986 likes (that's the power of influencers).
