and Setup

Alongside a classic event photographer, the NOW|CAM was utilized to capture guests and get them sharing photos live at the store opening. Sephora wanted to capitalize on the event to build up their Australian Facebook page. Our roaming NOW|CAM combined with a giant photo frame, roamed Pitt Street Mall to provide eager guests with a lasting memory.


Facebook Integration


The Photo Gallery


Each guest was given a ticket with their photo code. Over 80% of guests who tagged their photos, did so live at the event using the mobile version of the app.

The NOW|CAM captured around 1000 people at the event with over a 500% engagement rate. 

Proof that being able to find event photos immediately is expected of Generation Y.