To create both a photo and video activation to enable guests to share on social media. The client also wanted to reward listeners by giving keepsake photos to take home to remember Jonesy and Amanda's 10 year on air celebration- Party of the Decade.
1. Mini Movie
Guests stepped inside a radio booth style set-up and were counted down to their "on air" debut. They recorded a live, personal message to Jonesy and Amanda.
The video was inter cut with brand graphics and instantly uploaded onto a branded microsite, built by NOW. Guests could access and share their video onto Facebook, Twitter or email instantly.
2. SHOOT AND PRINT
The PHoto Gallery