How to amplify event photography in real time? The classic NOW|CAM, with Australia's only automatic Facebook integration app. We gave guests at the Australian Independent Music Awards the red carpet treatment by papping them on their way in and giving them the "golden ticket" to find their photo on social. The photos were instantly uploaded onto the Budweiser Facebook page with an on trend black and white filter. Guests simply had to enter their unique photo code using their mobile and they could see themselves live on the Budweiser Facebook page.
The Photo Gallery
Look at all of the live commentary. Hundreds of thousands of likes, tags and comments all before the event had even finished. The NOW|CAM provided an interactive tool that completely reinvented the idea of event photographer. One of our most successful campaigns with an extraordinary ROI for a simple service.