NOW Crowd teamed up with the most recognizable brand in the world, Coke, once again. This time we were engaged to activate at various universities during O Week.
Coke wanted to give students a branded takeaway and encourage image sharing using the #tastethefeeling, alongside their other campaigns. Using a combination of NOW|SHOOT and NOW|INSTA, depending on the location, we printed thousands of photos and reached over 2 million people online!
This image is us at Macquarie Uni on a scorching 36 degrees day. The students couldn't have asked for more - free hashtag printing and ice chilled Coke!